If you own property that you’re looking to sell or rent out, picturesque photos of interiors, exteriors, and landscapes can really speak to your potential customers. Once you have their attention, you can use your opportunity to open a dialogue about all the attractive features your sites have to offer. Architectural photography can be a powerful tool in helping you display all the best qualities of your lots.
An Inside Look
Clients want to know what they’re getting into, inside and out. When indoors, focus on how you want to light and arrange the spaces. Do you prefer to highlight contrasts or to have everything complementary? Do the rooms lend themselves well to bold lines, or would softer curves make them look more appealing? Consider color themes, as well. A first impression is often a lasting one.
One advantage of using architectural photography is that it tells a story. What do you want to say about your property? Perhaps you want to paint a picture of your real estate as a haven of comfort. Evening shots bring out a residence’s warm, cozy glow against the deep beauty of the fading sky. If you’re trying to accentuate the grandeur and size of your estate, consider using a wide-angle (also called “fish eye”) lens and focal length to capture the full scope of the space.
While being a “show off” isn’t always socially acceptable, using architectural photography makes you just that. However, this kind of exhibition will only garner admiration and may even help you turn potential clients into satisfied business partners.